How can cost allocations distort segment profitability, and how would you report to avoid bad decisions?
A core FP&A interview question — asked in analyst and associate interviews across IB, PE, and the Big 4.
THE SHORT ANSWER
Allocated shared/corporate costs (IT, HR, central overhead) are often spread by a simple key like revenue or headcount that doesn't reflect actual consumption, so a segment can look unprofitable purely because it carries a large arbitrary allocation — and management might wrongly cut or exit it. The fix is to report profitability in tiers: start with revenue less directly attributable variable costs to show contribution margin, then deduct directly controllable fixed costs to show a segment's controllable/direct profit, and only then show allocated corporate costs as a separate, clearly-labelled line to reach fully-loaded profit. Decisions about whether a segment 'earns its keep' should focus on contribution and directly attributable costs — because shutting a segment rarely removes the allocated corporate cost (it just reallocates to the survivors). Where allocation is needed, use activity-based drivers that reflect real consumption. The principle: separate controllable from allocated, and don't let an allocation key drive a strategic exit decision.
WHAT INTERVIEWERS LISTEN FOR
- ✓Arbitrary allocation keys make segments look un/profitable
- ✓Report in tiers: contribution → controllable profit → allocated → fully loaded
- ✓Exit decisions: focus on contribution/directly attributable costs
- ✓Shutting a segment rarely removes allocated cost; use activity-based drivers
COMMON MISTAKES
- ✗Judging a segment on fully-loaded profit with arbitrary allocation
- ✗Exiting a contribution-positive segment
- ✗Allocating by revenue regardless of consumption
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